The J-Curve Effect

Posted by Marc J. Sharpe on 23 September 2014

In January 1982, former United States Secretary of the Treasury William Simon and a group of investors acquired Gibson Greetings, a producer of greeting cards, for $80 million, of which only $1 million was rumored to have been contributed by the investors. By mid-1983, just sixteen months after the original deal, Gibson completed a $290 million IPO and Simon made approximately $66 million (a 66x return on their original investment). The success of the Gibson Greetings investment attracted the attention of the wider media to the nascent boom in leveraged buyouts and heralded the age of private equity as an asset class.

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